Sponsored by GovDelivery

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This presentation gives a working example and experience of a government agency using multiple channels to communicate critical information with the public that impacts daily lives and schedules. Agencies utilise various forms or channels of communication today. However, there is a gap in the understanding of how to efficiently and cost-effectively integrate multiple channels of communication. Chanel considerations include email, text, messaging, RSS, and social media (Twitter®, YouTube®, Facebook®, blogs and widgets).

This presentation addresses the following key question: With the rise of emerging messaging channels, how should a government agency approach strategy, best practices and obstacles of using multiple channels?  Is reaching the public through multiple channels a challenge or an opportunity?  The presentation includes an in-depth review of Highways Agency’s use of message alerts and widgets to improve communication to its stakeholders, as well as an insight to the controversial use of text messaging.  

A brief introduction of GovDelivery includes a review of GovDelivery’s integrated communications platform including email alerts, social media and collaboration network.  Over 300 government agencies worldwide use GovDelivery to engage the public through personalized messages through multiple communication channels.  Nearly 10 million individuals subscribe to receive critical information on a broad range of topics, from H1N1 to weather and highways.