This presentation gave a working example and experience of a government agency using multiple channels to communicate critical information with the public that impacts daily lives and schedules. Agencies utilise various forms or channels of communication today. However, there is a gap in the understanding of how to efficiently and cost-effectively integrate multiple channels of communication. Chanel considerations include email, text, messaging, RSS, and social media (Twitter®, YouTube®, Facebook®, blogs and widgets).
Through our experience of working with disadvantaged and isolated communities, we will discuss some of the key issues that are often relegated in attempts to digitally engage excluded groups, and showcase a range of digital technology (beyond computers) that is accessible to inspire community engagement.
All too often the advice we hear about engaging with audiences feels convoluted or unclear. Drawing on client case studies from both public and private sector projects, Paul Mallett, Managing Partner of Brahm’s leading digital arm swamp, will set out practical techniques to help you increase your organisation's visibility and engage with your ‘customers’.
The seminar will cover methods for identifying online behaviours of your target audience, ways in which you can define your strategy to help you break into your customers’ world and explain the tools available to help you monitor, measure and evaluate your engagement strategy.
This seminar looked at the lessons learned from the award-winning social networking site, �Love Lewisham�. Can this kind of work help encourage community engagement and overcome service delivery challenges?
